PROMOTION AND DEVELOPMENT COMMITTEE

1. Approval of Minutes of 2024 meeting
   – Approved with the comment of a misspelled name

2. Submissions

FIN 4      –  Search functionality in Sailor Services

• Discussion about the current platform to develop more functionality in existing or new platform
  • The current platform is OK backend-wise but there would be big benefits in changing / updating the frontend framework and structure.
  • Resources needs to be allocated to have this come true
• Submission was supported

SWE 4    – ORCmh rule promotion

• Background given to the committée around the MH ratings in Sweden in particular and in the areas around the Baltics regarding the lack of a common rating system for multihulls prohibiting cross-border racing for multuhulls.
• Submission was supported with the friendly amendment of skipping the Northern Europe part thus making the promotion global.

MANCOM 1 – ORC Light certificate

• Alberto showed the new concept of a ”Table based” standard certificate for standard designs not competing at a high level.
• https://data.orc.org/public/WPub.dll/CC/237167

• Discussion about the application of racing boats with different kinds of certificates / racing against each other. Also the naming could be discussed.
• Submission was supported but details to be sorted!

3. 2025 Committee Reports

Presentation of PDC Activities in 2025

1. Website & Digital Platform Report – numbers are slightly up since last year, sessions have been increasing and are now appx 5 minutes.
2. Social Media & Communications ReportReport on Seahorse re-partnership discussionsGrowth and development trends in the US and new fleet in Ireland
3. Newsletter planning and strategy for 2025

• Review of Ongoing Work and Projects

• SaS Refit (Sailor Services relaunch)
  • Raceflow development
  • SailCross over Chart – new SaS product (in combination with Raceflow)
  • Banner campaigns on Sailor Services and orc.org
  • Cooperation with TracTrac
  • Development of new TCF live scoring system with TracTrac
  • Cooperation with SYRA
  • Exploring renewed partnership with Seahorse Magazine
  • Exploring new cooperation with Sailing World (USA)
  • Introduction of ORC Marketing Team under ORC MarCom umbrella

• Proposed Marketing and Promotion Activities for 2026

• Media partnerships
  • First-mover campaigns
  • Industry outreach

• Marketing Strategies for the Sportboat Class

• Partnership with Yacht Racing Forum

• New Ideas / Open Discussion

 9. Any Other Business